The box art layout is aimed at getting the message of the series into the home. This is a re-working of the poster for a typical Lego box format. The image would appear on the underside of the box with the original product artwork on top. The idea is that this will allow the posters exposure every day in the home and should get the message that Lego wanted to get across, that Lego is the brand that makes these bricks; not MegaBloks.
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