SODALIRIOUS RESPONSIVE// Submission and Evaluation

This circular logo is a mix-match of different styles and colours taken from 50s American design, specifically Californian. I have aimed for the desired ‘50’s Modern’ style and created a vector logo which could be applied to a wide range of products at any size. I have included stripped straws into the logo which I hope will become a company icon and ensured that it will appeal to families and those looking for a bit of fun. All colours are matched to the Pantone Solid Uncoated swatch. I have used two fonts; Century Gothic Bold and Brush Script Std Medium, which I have edited very slightly so the ‘r’ in Sodalirious is not confused for a ‘c’. Both fonts are also widely available. The decision on who won this brief is still pending and the nature of the brief itself is down entirely to personal taste. To design this I thought about what I would want to see if I were in a very hot city like San Diego looking for something refreshing to drink. I think the Logo is successful is getting the ‘Drinks!’ message across with the straws and Soda! text. The 50’s Modern look is open to debate, I personally think that this Logo works well in this respect purely becuase of the colours and imagery, like the neon roadsign shape in the middle and the script font. The downfall of the logo in my eyes is the fact they wanted a script font. Script fonts, when applied to such confusing names, SO-DELIRIOUS, can cause people to ignore the name entirely. I often read the name as ‘SO-DELICIOUS’ and I think most other people will too.