Monday, 18 March 2013

SODALIRIOUS RESPONSIVE// Brief and Ideas

We need a logo design for a new company based in San Diego, California, The USA called Sodalirious. Sodalirious is a mobile “made to order” soda making flair (flair bartending) team that creates the any flavour the guest wants. We have a 1950’s soda fountain feel and costume with stripped straws. We need a clean and presentable logo, and will be basing some web design around it. There are no company colours but we would like the ability to resize the logo without losing any sharpness or quality so we can print a business card to a giant banner. -Sodalirious

The emphasis must be on a “50s modern” look (50s Post-Modern then). Most of the research carried out will be focusing on 50s American design and we all know what that looks like. The client has also specified that they do not want anything to look too much like coca-cola however all of the examples of interested design is red with a script font. This logo will have to be a satire on 50s iconography and should work in some more personal brand related icons also.

Here I have put together some very preliminary design, and concept ideas and experimented with some typefaces which could be used in the design. I have also bought in a load more images and design inspiration which I can use to set the tone and help with the design of the logo itself.

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