DOS VECES RESPONSIVE// Brief and Sketches

Dos Veces means “two times” in Spanish. This short film is based on the true story of Cuban refugee during the take over of the Castro regime in 1959 and how is experiences and stories affected his children and grandchildren. This poster should evoke the drama and truth that the film approaches in a cinematic manner while maintaining the influences of true Cuban culture and history as perceived by a Miami audience today. The target audience set out by the client are adults based in Los Angeles and Miami aged 21-50 that speak English and Spanish and are in the art and entertainment industry. The poster must evoke the style of Cuba in the late 1950’s while staying true to current day culture/style for 20-somethings in America. Most importantly the poster must communicate in a sort of serious, almost stoic style that could possibly evoke a melancholic reaction, whilst also remaining entertaining for the viewer.

My first sketch is an idea for a beaten and wrecked poster plastered on an old colourful-but-faded concrete wall, as you might find in Havana. The main theme of the poster is a play on the imagery and the concept of the film. A man's hand will be signing the peace sign in the centre of the poster, but it will be hard to tell if he means 'peace' or if its to signal the number two; as the film is called 'Two Times'. This will hopefully express the duality of the film and its running theme of war and relationships.

The second sketch is an Idea for a much more refined and photographic poster. In this idea a flagpole flies two flags, one for Cuba and one for the USA. Again this will relate to the title 'Two Times' but in a more direct way as the history of the grandfathers past in Cuba is applied to the current day problems of the grandson in Miami.  In both these posters I plan to use a rather chunky typeface, firstly so the name is clearly visible and secondly because of the Cuban style for a heavy slightly unrefined typeface.

The third sketch just brings a few of the ideas together, I did add a small motif to the top of the flags and that idea could stay, It represents the link and strained relationship between Cuban and America as well as the two main locations of the film. The hand also stays but the background should be more colourful and stylised in a 50s Cuban propaganda sort of way. The brief expressed a desire to look 50s and Cuban so I thought that the star and red, white blue colours might reflect this from some research, which should be posted over on the DC blog soon.