FEDRIGONI RESPONSIVE// YCN Submission and Evaluation

Our Response was to create two 21 page publications. Each leaf is a delicate and detailed cut out which creates an epic Northern Italian vista. Every page in the publication covers a different topic, for example, the history of Fedrigoni, the affordability of the papers and there environmental policy in South America and Europe. We have built the books out of a wide range of stocks which represent the wide range of Fedrigoni papers in different colours and weights. The covers are a slightly heavier black card with Fedrigoni’s name and branding embossed into them. We also added a protective tracing sheet to each publication so the cut out design will not get ruined during handling but to also add another aspect of mystery and craftsmanship. The publications are Japanese bound with pva and tape reenforcement.  The publications were extremely successful from a crafting point of view. Through many difficulties and set-backs we managed to create two incredibly intricate books that have remained sturdy enough to be used in real life. In this respect I am proud of our achievement, and response from peers in our year group has been excellent. From our ‘clients’ point of view I can also imagine positive feedback for the concept, imagery, crafting and layout. However I feel that there are some downsides to the end product, for example the scene could be seen as a return to the ‘high-end’ image of North Italy that  Fedrigoni specifically asked us to shake off. I tried to combat this with slightly brighter colours and a more playful look and feel, whilst Ste went for a more reserved realism. We did say that this shows our concept could be tailored for different printers, a certain type of mid-range printer could receive my  book whilst a high-class printer could receive Ste’s, In reality it does highlight that we may have differed in personal taste and built two books because we were both too stubborn to change our own designs. At the same time we welcomed the challenge and made sure the covers and layout remained identical to ensure the two publications work as a set. We also worked together well and carried out the vast majority of our tasks at a team, we researched, theorised and planned everything together and helped each other make our owns books. Without the combination of both our skills there is no way we could have make these books in time or probably even taken the plunge to run with this whole idea at all.