Here are the final designs on an A2 canvas as I prep them for print. I have made some final tweaks like deleting all the black guidelines. The two sides are set up for what I hope will be a perfectly matched double sided print. I used guidelines and then the reflection tool to mimic the process of flipping the stock during the print process.
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| Inside |
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| Cover |
I think the design has been quite successful so far. I love the subtle implication of pulling apart the face to reveal the inside, and the flanking surgical scalpels on the inside also. I would have loved to be able to perforate the front so the user would have to literally tear the face but printing options and limited time meant this was not a possibility in the end. I also realise that i did not retain the colour scheme from the posters. I changed this because red and black just didn't work in the context of cosmetic surgery. IT was too dark and powerful, reflecting blood and death in my mind and didn't follow the message I wanted to send, which was one of caution and not fear. In contrast the grey of the new colour scheme represents the scalpel blade and also compliments the magenta colour nicely. The magenta is similar to the colour used in cosmetic brochures and glossy magazines to represent beauty, so I hope the readers of this mailshot make the link.
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