Firstly I have darkened the grey to 30% K in the CYMK scale in Illustrator. I did this so that the body copy text was more readable. I also increased the thickness of the white boarder lines by 0.5 of a pixel so they become more visible.
I Have also been working on the Front cover of the pamphlet. I chose to use an image of a woman's face that will be cut diagonally when the user opens the fold. I found an image of my girlfriend I thought would be suitable. I applied various effects and layouts to the space I have restricted myself to due to the cut of the stock.
Eventually I found a style I like that I Believe bridges the gap between the Poster series and this mailshot brief. I produced several variations of this:
Out of these I chose two to bring forward and work out the layout of them for print. This means that if I change my mind tomorrow before print I have a backup version. Here are the two that I chose as 'Finals' after applying the print layout to them:
Although they do not necessarily stand out as much as some of the other designs I wanted them to be equal to the Magenta/Grey balance that is seen inside the pamphlet. They also use the same font as the posters and a similar layout/ composition. Also the image takes a back-seat and the cover is dominated by text which is important because it allows the proverb to be clearly seen first!
No comments:
Post a Comment