These are some preliminary design sheets of the mailshot. I have experimented with the format and layout of the designs and will try and work out which one is best so I can start work on the computers next week.
Firstly the layout here sees the whole design in a portrait format leaving the text area in a landscape format. However here I could uses the inside of the scalpel as space for facts and graphs. Currently I am thinking that I will reserve the centre for the essential related facts like 'percentage of patients who regret having surgery' and then having more light-hearted facts around the outside to generate interest in the leaflet and to fill space. Although do i really need to fill all the space up? it could become to crowded...
It is more likely that I will chose to use this format, I think it would sit much easier in the hands of the viewer and that I could fit more information on the portrait centre. I was thinking that there should be a title on the inside of the mailshot. At the moment it could be 'every rose has its thorn' although I would prefer to have 'Under the Knife'. This is more fitting and is short and punchy. I could include the 'every rose' proverb elsewhere on the page or even on the front cover around the scalpels or something.
This diagram once again illustrates how the scalpels will open up and reveal the inside information. I need to work with this design because as of the crit on I have some new objectives to make the mailshot more effective for the audience:
OBJECTIVES AFTER FEEDBACK FROM CRIT:
- Make sure the scalpels are more recognisable, improve the shape.
- Change the plan to use red and black, these colours are too dark and murderous for a surgeon.
- Dont have scalpels on the outside of the mailshot, people will not open it.
- I plan on finding new colours to use. I will experiment with red and black. But could use hospital green?
- I could cut the corners off the scalpel shape to make it look more like a blade, add some text perhaps (stainless steel).
- Replace the scalpel design on the front with the face of a woman? Then the user will have to rip open the face in some sort of poetic way.
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