For the new brief I am developing an informational letter to be sent out to prospective plastic surgery patients. The letter must conform to my original proverb 'Every Rose Has Its Thorn' and should follow the posters in style and colour. I started the project by developing some small pictograms which are related to surgeons as professionals.
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| Fist Pictogram of a bike was a short test. |
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| This preliminary design was reformed to create the pictograms. |
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| First set of pictograms. Gas anesthetic, Syringe, Head-lamp, Operating theater lamp. |
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| Second Set. Surgical Scalpel, Face mask, Knife table, A 'red cross' with incision--> Suggesting surgery can be dangerous but mostly beneficial. |
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| This is a first plan for the envelope, The two scalpel knives frame the address box on the front. The stamp space overlaps the illustration but i don't think this is a problem because any number of stickers and stamps may be placed on the front of an envelope, I think it adds character. |
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| This is a design for what the leaflet inside the envelope may look like. The two flaps will be shaped like scalpel blades for high impact on the viewer. Once Opened the viewer will see facts and stats about plastic surgery. I hope to deliver the facts in an open minded and informative way instead of slamming on about negatives. I want to send the message 'Plastic surgery is a good thing but think twice before altering your body'. |
I hope to continue with this work today and find a suitable typeface, and layout for inside the leaflet. Tomorrow I plan to find a suitable stock, at the moment I pan to use a steely grey colour with the red and black text from the previous brief printed on the reverse so the scalpel faces are grey and the printed text appears on the white reverse once unfolded.
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