PROVERBIALLY YOURS// Message and Delivery (Mailing List)

Today I chose 5 profiles of people to add to the mailing list. 89% of cosmetic surgery patients are women so the mailing list, as well as the leaflet, is aimed at women.

Firstly I have chosen to send to a Cosmetic Dentistry. The aim is for the dentistry to display the leaflet to their patients, who may be considering other types of cosmetic surgery.

The second address is to a Cosmetic surgery in Leeds. Again the aim is to allow them to display the leaflet in a waiting room or as a handout etc. At first glance this may seem like a futile idea however the tone of the leaflet is not to say 'don't get plastic surgery' but to make sure the surgeon you are seeing is fully qualified and competent and to seek advice and so on. The mailing address is to a surgery operating out of a hospital and is one that has won awards for perfection and competence so I feel they could benefit from the message the leaflet could delivery to their patients.

The third address is to a flat of women's magazine subscribers. The aim of sending the mailshot here would hopefully encourage the flat to talk about the negative aspects of trying to achieve the looks they see in glossy magazines. I think this would be a more ethical option, as the pressure on young people to look as good as their celebrity idols is very high and this is proven to lead to anxiety followed in some cases by BDD  which is a primary cuase of people becoming addicted to plastic surgery. (According to research posted in context blog)

The fourth recipient would be to a demographic proven to have a high tendency to opting into cosmetic surgery. It is becoming fashionable for Affluent Women just over the age of 50 to opt into cosmetic surgery according to the daily mail, so this mailshot will go out to my mum.

The Fifth demographic I will send the mailshot to will be to students. Cosmetic surgery is less common in first years and is only really popular to young people once they leave uni and start making money. However, university is a point in life where people try to form some kind of individuality and personality, it is also a time when people can become self-conscious in a way which can lead to the same state of mind I described above (anxiety and BDD). I feel that raising awareness and talking about this early rather than later is a good thing.

The address will be printed in a clear font and colour on the reverse of the cover. This is to ensure the mailshot gets through the post efficiently.