After working out the initial layout and carrying out some research into cosmetic surgery I imported my designs into Illustrator so I could start designing the inside of the leaflet. I decided to call it 'Under the Knife', effectively suggesting the reality that the prospective patients will have to acknowledge before committing to surgery.
At this point I have added text. The text is basically a short-hand version of the tips that BAAPS provide for people thinking about surgery. I also added 'under the knife' in Steelfish bold italic font on top of the red scribble from the Proverbially Yours posters.The problem I suffer here is that I do not think the colour range is suitable for possible surgery patients. They will not find the red and black visually appealing given the context. Also the scalpel blades do not look like blades yet.
Here I have taken the away the red and added a steely grey colour. The body copy has also been split in half to either side of the title text, this will allow for balance between text and image when the graphs are added. Although this is an improvement I do not think black is suitable any more, it is too contrasted against the grey to look pleasant.
Too fix this I took away the black text and body copy and made it white. This is much more gentle to the eye. However the body copy no longer stands out. To counter this I put it in a very bold modernist font; Motor Oil 37', which stands out normally but has no glyphs which I added using futura manually.
I added a solid magenta shadow to the title text. This draws it out to the front and will balance the text and images better once the graphs are added. I chose this magenta colour because it compliments the light grey which is soft and weak, by being bright and strong. In other words, eye catching.
I added the first of the six pie charts to the design. The top three charts document a percentage of cosmetic surgery patients who felt a certain way about the surgery in a past tense.
The bottom three charts are about the Cosmetic surgeons themselves. The information is based on raising awareness about the risks involved in surgery and the facts given reflect that.
Here the magenta takes on the role of representing the field of beauty, relating it to plastic surgery, as well as the points given above.
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