Sunday 6 May 2012

YOUR CHOICE// Drive 2010's

 This is the progression of my drive posters from sketching the model car to the minor detail changes and tweeks made to finalise the work.

 I used this red 2011 Mustang 5.0 as the car for Dirve. In the film the car is black and represents the Drivers dark and scary side, when he breaks out from his shell and starts killing people with hammers.



 I ended up getting rid of the mustang logo because it is not needed and is way too large, I think because the  photo is a press release. I also shaded in the light fitting so all that confusing light detail is covered.

 I obviously started the type experimentation with the font that the movie poster famously used. Well it actually used an adaptation in Mistral, I've only got the regular version, but it will do. I have also traced the famous scorpion from the drivers white jacket. It links with the quote as well as making an obvious connection to the film.

Here I started with something different but very common, Bebas. Most of the rest of my design from this point focuses on fitting this text around the car.

 I also switched the scorpion to the mistral font. This further links the quote to the film poster and also makes a nice break from a wall of bebas, which I think would be a mistake.
 Here I am basically messing around with some new fonts (steelfish) and how the text can fit around the car.





This image shows my favourite layout so far. With the text facing away from the car, aligned right, all except the mistral which continues over the mustang.

Here I reflected the car so the type sits up against a flatter side of the image. Although this all fits together better I feel that this layout has less personality somehow, perhaps because im always trying to fill all the space and in the previous layout I had broken away from this. 

Finally I aligned the text to the left allowing in to hug the car. I like this less for the same reason as stated above. Also here the interaction between the mistral and bebas is less messed up or interesting.


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