YOUR CHOICE// Bullitt 1960's and Intro

 My aim for the 'Your Choice' brief is to create a series of posters or visuals that expand on the 'Proverbially yours' brief. I will keep the same dimension and colour restrictions as the brief, but the proverbs will be replaced with film quotes from car films. I plan to create one poster for every decade from the 60's to the present. So 6 posters in total. The challenge will be in merging the image and text together to show some of the character of the film as well as appropriately delivering the quote.
My first film is Bullitt and will be the 60's poster. I will use the quote "you work your side of the street and I'll work mine". And the image will be of the iconic green mustang fastback.

 This is a screen of the mustang racing over a hilltop in San Francisco. I have traced out the design of the car with the pen tool in illustrator.

 I wanted the cars to be coloured true to the films they came from. This is hard to get right in Illustrator, especially when the CYMK colour pallet only really allows of washed out colours.

 I carried out some more tests on how the car could be coloured. It needs to be green to stay true to the film, but the colour is just so drab.

 I also have to start thinking about where the text could sit in the image.  Here it appears in the grill of the mustang. If this is going to be a recurring theme in the series I may have to come up with other ways to fit the text into different body shapes.

Here I have used various colours layouts and typefaces from the films many official posters to tie the poster to the film and to also create the correct context. I do realise that the colours clash horribly here so I need to find a way that the green car will sit nicely with the text and decoration without turning everything the same stodgy green.I do like the red road markings that run under the car, they allow the car to sit on the page and not float in empty space.

Here I basically tried to copy some of the designs of early Bullitt posters.

Finally I made the car a two-tone image, only black and white. I used rockwell for the type and the horizontal lines which hint at the original poster, but do not copy. The two tone car is much more suitable for this brief in my opinion. The colours of the car clashed enough already with its own surroundings. Eventually it would have been placed next to other cars and and they would have all probably clashed quite badly.  This way all the cars can be stylised the same way and sit together. 

This is the final design for this poster. It features the type aligned left and sheared diagonally. I thong this heavier font has a better interaction and balance with the image of the mustang.