Today Over and Out sat down and worked together to produce our first real 'product', an e-flyer for distribution to the rest of our year. We had some vague ideas of how we wanted our flyer to look but no solid design down so we began with our final logo design and went from there.
This idea stems from a repeat pattern I was messing around with before, the information about out group would appear in the centre and a boarder would be made out of the logo. This flyer is really off balance, with very heavy boarder and tiny thin text.
After seeing the previous idea we went down a more stripped back route, here we take away all of the unnecessary content and include only the logo and our statement. I think a few of us considered this design to be too spartan and almost boring. It was argued that the flyer is not too important, but it will be the first thing that we release to the wider world so it is important to get this right.
Using the repeat from before with the orange colour from my initial designs we mocked up this. The pattern would cover the majority of the flyer and work as a piece of artwork in its own right, while the information about the group will be confined to the side with a simple header. I thought that this design was more like what I wanted to see, it has more content, less dull white space and contains lots of things to catch the viewers attention, and hold it. However we needed a compromise because we also collectively thought that it was too confusing, could be overpowering and over the top.
We used a simular layout here, replacing the pattern with one solid black logo. We aligned the text to the left to see how this would interact with the image.
We also created a reverse version with the image and text box switched over. We still considered this to be fairly dull, and the logo is too heavy next to the much smaller body text.
This is the genesis for our final idea, the one we ran with. Here the knocked out version of our logo is used with our folded paper templates labeling the content of each subject. We changed 'Designers' to 'Creatives' because we felt that it would be more fitting, and just different enough to stand out.
Our next step was to experiment with some colour. My personal first choice was the Black/ Red/ Blue/ Green combination because I felt that it gave the flyer some separation and vitality. The multicoloured option stands forward more and, because of the contrasting colours it pops out of the screen. Our Logo also remained Black, giving it some separation from the content.
After some discussion we opted for this e-flyer. We experimented with many shades of the background green, although I have a feeling it will different on every screen we use due to its pastel colour. I am happy that we kept some colour in the content and although it may have lost some of its vibrancy, this colour combination works on a more professional level. In addition, using a repeat of the logo as text boxes is something that we could continue for other screen and print based presentations in the future.
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