After the crit some of the most important feedback I received was that the difference between section 1 and section 2 was too small. Both were just an illustration of the same brick. My aim here is to add a little construction into the poster. The object is a simplified bi-plane, I think that anything more complex would confuse the rest of the poster and look out of place. The bi-plane is also simplified because it suggests that the imagination of the player is also at work, the player can see the red baron and the adult can just see a collection of red bricks.
I have also changed the tagline to 'Start Building Fun'. It works in exactly the same way as the old one, where each word is associated with a part of the poster. Stage one is where you start off, stage two is the construction phase and stage three is the final stage where all the fun is at. I will apply this new layout to the other products as soon as possible.
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