PROVERBIALLY YOURS// MESSAGE AND INTERPRETATION Part 3

I've finished the redesigns for this brief. The  new design is much more light hearted, and even has an inspirational message! I Created half-tones on the posters by using the scribble tool, this allowed me to have solid blocks of colour elsewhere and still only use two colours, red and black. I plan to print on an off white stock to give some more depth the designs. I prefer these designs much more to the previous ones, however they do take the proverb literally, but I think it works. I was initially planning on testing a controversial message about organised religion and war however I planned against this in the early stages because its probably too early in the year for that sort of thing, also with a limited time to work too I felt that research time would take over 'good design time' and possibly have a negative effect on the outcome. Simple is better in this case, and I think it worked well here.

The First poster counts as text and image, the text under boxes which count as image. It is very simple and related very directly to the proverb. I use the scribble effect from illustrator to introduce interesting tonal values to each word. My only concern is that this effect will not be reproducible in print. I created these boxes mostly for aesthetic reasons, but the darkening could also take on the meaning of the dark message increasingly hidden behind them. 

The image only poster is also vastly simplified. It now only contains images of roses and three shapes covering the thorn on the side of the rose. the imagery here hopefully represents the variations of roses and the different problems each good thing may have. The style follows the text and image poster and in a way 'bridges the gap' between the two because I can see that the far left and far right posters do not necessarily look like a series. 

The far right poster is the text only poster. This is my least favourite poster and the first time I have tried this text only style and layout, heavy centred text running down the page. The asterisks are for decoration but also to break the viewers reading between the proverb at the top and the rest of the poster. I did experiment with the kern of each word to allow each word to fill its space however I did not like the results because the poster ended up with far to much white space and became hard to read.