Tuesday, 21 February 2012

D&AD BRIEF// RAIN ON Part 2


Continuing the rain drop poster and trying to add some depth. Also trying to make it stand out a bit more for the audience.

The first obvious step was to darken the blue raindrops. That's basically all I have done here. Its a very subtle change but I realise that it make a huge impact on how clear the text is and how the negative space sinks back...
To bring the centre of the poser back to the foreground I have added this gradient to the whole poster. I've used this trick a lot recently and I'm not proud of myself.

The poster still needs some text possibly. Although at the same time I think I will go to crit with this and listen to suggestions because It could be that over-complicating this will ruin it.

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