WHAT IS GOOD?// Module Brief

BRIEF TITLE:
The UKSA

The Brief:
The UK Space Agency is Britain's version of NASA. It is under constant attack from groups who oppose its funding and is not well know to the general population. The brief is to boost public opinion towards the agency whilst informing them about the missions and goals of the UKSA.  

Considerations:
Consider the negative side to funding the UKSA. Challenge the arguments and counter them with facts and science as best you can. The UKSA needs to inform the people who pay for its existence in a polite, educational and persuasive way.

Target Audience:
- Those interested in space exploration. 
- Taxpayers and sceptics of space exploration who will want to know more about where their money goes and how it ultimately benefits humanity.

Tone of Voice:
- Serious.
- Technical.
- Informative.
- Inspirational.
- Interesting.
- Scientific.

Background:
Formed on the 1st April 2010 replacing the BNSC the UK Space Agency was started to ensure Britain's continued membership in the ESA and to grow its own world leading space agency. The agency wants to expand its current 6% market share in space technology to 10% with a value of £40 Billion. The current brand identity of the UKSA is not reflective of these goals.

Deliverables:
Re-brand the UKSA and release brand guidelines for the new identity.
Release a public facing booklet for UKSA containing information on what the agency is about and why they need funding.