FEDROGONI RESPONSIVE// Brief and Rationale

PROJECT RATIONALE

What is the problem? 
1.  Fedrigoni what to expand their customer base in the UK.
2. They want to reinforce the image to cheaper hight quality Italian paper.
3. They need to printers to switch to using them from pre-existing relationships.
4. The product needs to be inspirational, fun but also informative and useful.
5. We have to produce this in a limited time with limited materials . 

We intend to...  Inform, educate and promote to a group of ... professional printers that ... Fedrigoni is a leading high quality paper brand offering great Italian paper at a surprisingly reasonable price.

In order to achieve this we will produce...
A publication which will contain information on the tenants, history and pricing of Fedrigoni papers. Said publication will contain a Northern Italian scene depicting the founding of Fedrigoni's first paper mill in 1717 against a backdrop of the Alps. Supporting promotional material will also be produced.

This will be produced using...
Our own sketches and imagination, followed by laser-cutting and screen printing the design into a 20-25 page book.

The Brief / Fedrigoni UK

Inspire Printers across the UK to work with the wide variety of Fedrigoni Papers on offer

Background

The history of our business dates almost as far back as the history of paper in Europe itself. Over the years, we’ve consistently been at the forefront of our industry, pioneering the techniques and processes that make paper the beautiful, versatile medium it is. It’s a tradition of sustained growth and innovation we’re proud to continue to this day. Building on the past. Delivering the future.

Considerations

Create a happy medium between creativity and formalness to suit the actual identity of Fedrigoni

Concept/ Proposition

Communicate that Fedrigoni offer a wide variety of stocks to Printers across the UK, exploiting their art & science that has gone into refining their paper qualities.

Combine a large selection of their papers, display their heritage and explain their price, range and rich history. We aim to do this by layering different types of paper, which would then display an Italian Paper mill when brought together, complimented by text and icons. These different layers could then be applied to different methods of production, 'Bringing your designs to life' is our working title.

Mandatory requirements

Experiment with paper using different processes. Produce a range of design boards clearly stating the direction of our progression along with supporting contextual & practical research taken from both primary and secondary sources.

Deliverables

A publication and supporting promotional material, displaying the versatility of paper in a creative yet formal way, to inspire the use and variety of Fedrigoni paper

Tone of voice

Inspiring and Professional

Target audience

UK Printers, (The general public also needs to be taken into account in terms of building an awareness of Fedrigoni papers)