FEDRIGONI RESPONSIVE// Our Design Sheets...

These are some of the initial design sheets we have produced to outline our plan for this brief, encompassing our timetable as well as a range of ideas and possible outcomes...

An initial mind map of interesting routes of research and ideas generation written up by Ste.

I wrote up this 3 week skeleton plan for this brief  If we stick to this we should get everything we need doing finished and ready by the deadline. (14th March) I have tried to include all workshops and a few days off to work on personal projects also.

This is the design board for our main idea. The fedrigoni cut out book. Each page will be laser cut with a certain scene from a north italian landscape creating a wonderful bit of papercraft scenery. A space to the right of the image will be left for text. This idea can also be reverse engineered to produce a poster as illustrated above; the scene will jump out of a computer screen at the viewer. This is our strongest idea because it incorporates the messy creative side of paper with the serious and straight side to the paper business.

Another board describing ideas for paper suits and paper goldfish worlds. The paper suits would allow the wearer to dress up as anyone; this could illustrate the creative side to paper and also alludes to the idea of 'endless possibility'. This is the same with the gold fish bowl worlds. They could be placed in mundane office spaces to bring life to the drudgery of work, this could work as a photographic poster or as an actual product.

This is a continuation of the idea described above.

This is a short advert/film storyboard I drew up at the start of this brief. It details the slow motion filming of Fedrigoni brand stock being printed on with a wide variety of print methods. Each scene would feature a different type of printing and a different stock. The final product will be a fine rendering of the brand name and logo on a clear smooth stock. This would highlight the quality of the brand as well as a range of stock options and possible applications.

This is some detail drawings of the goldfish bowl idea. With the plan to turn it into a video advert.

This drawing is our plan of the cutout within the cut out book idea. We plan on drawing a typically north italian scene with rolling hills leading to the alps. In the centre we have placed the Fedrigoni paper mill in an early style with a small italian town surrounding it.

Ste produced a more artistic version which details a simular landscape. This has more detail and style, and whilst we wont use the drawing as the plan we can refer to it as inspiration on what the scene should look like in detail.