To get a better understanding of the variety of packaging that is available to the consumer we each found 5 examples and laid them out on a table.
We wrote down a list of 7 factors which dictate whether we consider packaging design to be good or bad.
We then placed the packages in order from low to high, denoting how good we thought the overall designs were, based on the criteria above. The result was surprising because we rated the vast majority as low or medium and a very select crop as high quality. I suppose as students who are surrounded with high class design we find in research we don't find mass produced packaging very exciting or inventive.
No comments:
Post a Comment