I have continued from the poster I put together in Illustrator and here have applied some photoshop effects in a bid to make it more appetising to the film industry which the client is part of. The theme is suppose to be Cuban-Miami in a 'Stoic Style', which is a heavy contradiction between perceived culture and the felling they want me to portray. The Idea of layering some effects on top of the poster is to add this stoic emotion to the design, as the design underneath is fairly optimistic.
With the addition of the burnt and scratched effects I have also torn up the poster at the edges in an attempt to make it appear like an original 50s or 60s poster for some South American revolutionary movement. Although the new effects add a bit more character and Hollywood to the posters they are still too happy and optimistic for the film which sets quite a melancholic tone...
This is a problem which I have tries to fix here with the ramped up distress on the posters and a broken texture to the background. This cracked and decrepit concrete texture is the wall which the man's hand is waving in front of, I think this adds more depth and drama to the poster. The colouration is also much darker and more saturated to reflect the emotion of the film and is dark themes. The changes also transform the meaning of the peace sign into a more futile attempt compared to the older posters where the hand signal was more optimistic. Here its appears as a more distant hope for peace rather than a powerful proclamation.
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