DOS VECES RESPONSIVE// Submission and Evaluation

This poster plays on the theme of the title ‘Dos Veces’ as well as peace and war, be it in a revolution or a relationship. The hand is raised to show the number two -or- the peace sign depending on which way you look at it. This play on imagery and words should get the audience thinking about the themes and topics explored in the film itself. The poster was initially quite cheerful, however I have added a cracked concrete backdrop and some 50’s style revolutionary/ Cuban imagery to create a more stoic atmosphere. I have also added some bold text over the top in a classic Cuban style, the text repeats itself at the bottom of the page in a broken up format which is a very popular style within graphic design at the moment. Again the repetition of the text is a play on the title too. I think the poster has been very successful based on what the clients brief outlined. The Cuban imagery is strong and the poster reflects the duality of the film. The criticism that I got back from the client for this project is that the poster needs to be more ‘Hollywood’ than ‘Art-House’, although I still think the nature of the film plays into having a more conceptual poster the client wants me to produce another one with some stills from his film at a later date. To take this further it would be great to print the poster in a traditional way, perhaps with big colour plates followed by a screenprinted hand on top.