100 Things...// BLOOD DIAMONDS POSTERS

  Here I have created some mock-ups for an idea I had about a poster for an anti-diamonds campaign. I wanted to move away from what people would expect from a poster about sub-Saharan genocide, images of children, mothers, poverty and so on because I know people on the street actively avoid this sort of imagery because it makes them feel uncomfortable. As a result I chose to create much more topographical and illustrative posters which will hopefully draw in attention but also carry a strong message (a Machete made out of diamonds). In the future I should probably add some small body text to the bottom of the poster for those who are interested. Information directing viewers to websites I have found or a small number of facts would be useful here.

These first three images are what I would consider to be the best three out of the three main branches of layout I tested.

 

They all contain final touches like vertical lines adding tone and a grey half-tone under the main imagery and text.

  
The next image is a screen shot of all of the experiments I carried out after I have refined my main idea, with the Machete made out of diamonds.

These next screen document the evolution of three separate branches of layout I experimented with in illustrator. Firstly using this block font to surround the image of the machete, I feel this layout is a little unbalanced with the machete almost drowned out my the text.

Next I tried to experiment with some post-modern design principles, form before function as it were. The text is cut up and initially unreadable. I think this will allow viewers to be drawn in by athletics and then have to work for the message. When it is finally understood I hope it would hit harder because so the effort.  

Finally I wanted to try out some easily readable text, I wanted the text to follow the image here and i cant decide if the far left or far right composition is my favourite. These posters good side is that they will be immediately understood I suppose, I just hope that the image of the machete made out of diamonds is clear, it could also look like a bleeding cut in the page I suppose.