DESIGN PRACTICE: WHAT IS GOOD?// Image Generation for UKSA Visual Identity Manual

Below is some imagery than I have produced for the UKSA visual identity manual. The aim of this is to explain the Identity in a wide range of contexts. These examples will all be added to the manual soon.

The Logo and Cover
I have reworked both the logos and the cover design for the visual identity of the UKSA. This may not be obvious but has involved centralising all of the components that make up the logos, making sure everything is in line. I have also changed the angle of the orbiting body on the UKSA Orbit logo so that it not sits at a perfect 45degrees to the centre of the logo. On the front cover I have changed the name from the Identity Guidelines to the Visual Identity Manual, this better describes the contents of the book, as it now gives much more context rather than just rules and guides.

Printed Branding
I have also produced some examples of the UKSA identity applied to printed objects. These range from ID cards to Envelopes and provide my first opportunity to explore how the identity can work in a real life context. The logos are always the most important and central aspect of the branded items, and the identity appears to be working because all of the items work as a set. I plan on adding all of these to the manual soon and will explain their individual roles when they are in context because I believe this will be much easier to understand.

ID Card

Poster

Business Card

Letterhead

Envelope

Online Branding
To further contextualise the identity, and to expand example of how the new identity works in real life I have designed a few examples of it in action on the internet. Firstly with the website design. I have produced two pages of the site giving an example of a text and image based page followed by a text heavy page. Both copy content from the actual UKSA site but have a imagined layout and presentation with my version of the UKSA identity. I have also put together an email signature which should help employees at the UKSA to send professional branded emails to each other and people off site. Again I will go into further detail about these pages in after I have added them to indesign.

Web page 'Who We Are'

Web Page 'Funding'

Email Signature

Vehicular Branding.
One of the final chapters in the manual will contain examples of the branding on a series of UKSA ground, air and space vehicles. I did this because of images I found in the old NASA worm logo brand guidelines. They all contained examples of different vehicles with the NASA branding on so I have emulated that here with some more modern cars, planes and spacecraft. The car and van will be in the ground vehicles section of this chapter, the text logo fits onto the lower profile car whilst the Orbit logo suits the larger side-wall of the van, this is a great example of how the two logos can take on different situations given the levels of suitability of using each one. The large jet and the helicopter will fit into the Aircraft section of this chapter and feature the logos as well as some additional livery like the identity blue under carriage and the tail fin stripes, this is all designed to make the identity appear more believable and applicable to real world scenarios.The final part of this chapter deals with UKSA branded spacecraft, firstly with the ESA Vega rocket and then with the REL SKYLON spaceplane. Again I have added additional livery to both of these objects to further increase their design aesthetic as well as a new level of believability. I will explain all of this further one the images are in the manual also.